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Modenik Lifestyle: Unleashing synergies post-merger
Sept 6, 2022 Financial Express
Modenik Lifestyle is the merged entity of two leading essential wear companies – Enamor and Dixcy. Now Modenik offers choices for both men…
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Enamor to open 10-15 exclusive stores every quarter
30 Aug, 2022 AFAQS
Enamor, a leading premium lingerie brand, owned by Modenik Lifestyle is planning to expand its offline presence and bolster its e-commerce offering in…
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Enabling Employees To Deliver Their Best Every Day: Modenik Lifestyle
22 Aug, 2022 Businessworld
Modenik Lifestyle is the merged entity of two leading essential wear companies –Gokaldas Intimatewear (Parent Company of Brand enamour) and Dixcy Textiles, and with an inspiring vision…
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Enamor enters athleisure market, and we find out the how and why
June 14, 2022 The New Indian Express
With athleisure being the new buzzword globally, Enamor — known previously only as an affordable yet high quality innerwear and lingerie brand…
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Digital transformation is not limited to online work: Sanchayan Paul, CHRO, Modenik Lifestyle
May 5, 2022 People Matters
The pandemic accelerated the digital transformation journey for several businesses and institutions as they aimed to ensure business continuity amid lockdown…
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How Modenik Lifestyle is Working Towards Increasing Market Penetration In The Category
March 30, 2022 Indian Retailer
The Indian innerwear market, which was valued at ~Rs 320 billion in 2018 is expected to grow at a CAGR of ~11 percent over the next decade to reach ~Rs 897 billion by 2028….
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Dixcy Scott introduces the Body Language Translator in humorous films from TBWA\India
March 25, 2022 Campaign Brief Asia
The campaign captures conscious and unconscious interpretation of body language through relevant life moments. The communication is a seamless…
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Challenging tropes of toxic masculinity – one waistband at a time
March 17, 2022 AFAQS
When it comes to advertising for men’s underwear – the Indian ad world has followed a fairly set code. We’d see physically….
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Modenik Lifestyle unveils a new identity for Dixcy Scott
March 16, 2022 Financial Express
Modenik Lifestyle has announced a new brand identity for Dixcy Scott, its men’s essential clothing…
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Enamor, A brand owned by Modenik Lifestyle, recognized as one of India’s Best Brands of 2021
Jan 12, 2022 ANI
Enamor, A brand owned by Modenik Lifestyle, recognized as one of India’s Best Brands of 2021…
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